Optronia and Spray Logics unite under one brand: Spray Logics.

January 28, 2025

After much thought and planning, we’re excited to announce that Optronia and Spray Logics will now be unified under a single brand: Spray Logics!

Pre-story:
Optronia (Innsbruck, Austria) and Spray Logics (Trento, Italy) have always worked together representing the same values and technology but in different applications:
- Optronia has been working on precision sensors for weed detection 🌱 and animal protection 🦌 ;
- Spray Logics’ specialty has been intelligent solutions for orchards and vineyards 🍎🍇 .

Why the change?
As we are developing and getting more reach, maintaining two brands has become less effective and more confusing.
This shift allows us to channel our energy into building a cohesive brand identity and simplifying our message to focus on delivering the innovative spraying technologies and sustainable solutions — all under one name.

What’s next?
From now on all updates, solutions, news, etc., will be communicated through Spray Logics.
Nevertheless, our top priorities will be the same:
- Reducing chemical exposure;
- Maximizing efficiency through data-driven solutions;
- Empowering farmers with sustainable solutions;
- Protecting wildlife.

Stay Connected!
We’d love for all our valued Optronia followers to join us on this exciting journey and follow Spray Logics. Let’s grow together!

Thank you for your continued support, and here’s to a future of impactful solutions!